Hello, I'm Eric Cruces

Crafting bold visual identities & digital experiences.

Graphic design, web design and custom illustration from Southern California. I help brands communicate their message through memorable, impactful work.

Over 15 years of design practice delivering 20+ successful projects across brand identity, web interface design, and custom illustration.

What I Do

Design capabilities

From concept to execution, premium visual solutions tailored to each brand's voice.

More about me

Graphic Design

Logos, branding systems, print and digital collateral. Built on typography, color theory and visual hierarchy.

Web Design

UI/UX-led responsive layouts. User-oriented interfaces paired with SEO fundamentals for a strong presence.

Illustration

Custom vector artwork to convey concepts, processes, mascots and decorative elements at any scale.

Recent Work

Featured projects

A curated selection of recent client work. Each card opens its full case study.

View all projects
01 / View Case
Brand · Hospitality · Academic

Focus 05: Downtown

02 / View Case
Web · Financial

Carrillo Master Agency

03 / View Case
Brand · Skincare

Dermbubble

04 / View Case
Web Design · Featured

Luminary Light Counseling

05 / View Case
Web · Financial

Reyes Master Agency

06 / View Case
Brand Identity

Fixed Clothing

07 / View Case
Brand Identity

Scary Movie Foodie

08 / View Case
Social Media · Logistics

Jaspem Trucking: Social Media

Want to see everything?

15 case studies covering brand, web and illustration work from the past three years.

Full project list
Let's Build Something

Start a project together.

Interested in working together or have a question? Drop me a line: I reply within 24 hours.

Email Eric About me