Hello, I'm Eric Cruces

Crafting bold visual identities & digital experiences.

Graphic design, web design and custom illustration from Southern California. I help brands communicate their message through memorable, impactful work.

Over 15 years of design practice delivering 20+ successful projects across brand identity, web interface design, and custom illustration.

What I Do

Design capabilities

From concept to execution, premium visual solutions tailored to each brand's voice.

More about me

Graphic Design

Logos, branding systems, print and digital collateral. Built on typography, color theory and visual hierarchy.

Web Design

UI/UX-led responsive layouts. User-oriented interfaces paired with SEO fundamentals for a strong presence.

Illustration

Custom vector artwork to convey concepts, processes, mascots and decorative elements at any scale.

Recent Work

Featured projects

A curated selection of recent client work. Each card opens its full case study.

View all projects
01 / View Case
Social Media · 2025

Jaspem Trucking: Social Media

02 / View Case
Style Guide

Beatsfest

03 / View Case
Illustration

DermBubble Characters

04 / View Case
Web Design · Featured

Reyes Co. (Brand & Web)

05 / View Case
Campaign

Multichannel Marketing

06 / View Case
Illustration

Tulips & Roses

07 / View Case
Social Media

Tobar Campaign

08 / View Case
Advertising

Subway Ads

Want to see everything?

13 case studies covering brand, web and illustration work from the past three years.

Full project list
Let's Build Something

Start a project together.

Interested in working together or have a question? Drop me a line: I reply within 24 hours.

Email Eric About me