№ 20 / 20 · Academic Project · Restaurant Brand
№ 20 / 20 · Academic Project · Restaurant Brand
Focus 05: Downtown is a conceptual modern fast-casual restaurant and social lounge created as an academic brand identity project, designed specifically for millennials, community innovators, and tech professionals in high-density downtown hubs.
Brand Identity / Restaurant / Academic Project / Logo Design / Social Campaign / Millennial Culture / Tech Haven / SoHo NYC
Develop a complete brand identity and viral marketing campaign that establishes Focus 05 as a vibrant third place close to tech campuses and urban offices, where people can unwind, collaborate, and share memorable dining experiences.
Crafted a minimalist typographic wordmark with custom macron accents, paired with high-impact social poster cards featuring rhythmic, shareable 3-beat copywriting ("Social Focused Foods", "Try this. Share that. Repeat.", "Be unique. Taste bold. Share. Repeat.").
Social Focused Foods · 01
Social Campaign · 02
Community Dining · 03
I'm currently booking new client work for Summer 2026. Drop a line and I'll reply within 24 hours.