Western University of Health Sciences — College of Veterinary Medicine · Veterinary Ambulatory Community Service (V.A.C.S.) Program, operating state-of-the-art mobile clinic vehicles for shelter medicine, community outreach, and spay/neuter operations.
Brand Identity / Veterinary Medicine / Logo Redesign / Animal Silhouettes / Mobile Clinic / Visual System / Higher Education
Redesign the dated and text-heavy legacy mobile clinic graphics into an iconic, modern, and instantly recognizable brand mark. The new identity needed to symbolize animal care and clinical excellence while seamlessly adapting across vehicle wraps, lab coats, and digital collateral.
Designed by me, the identity redesign and official logo style guide deliver a bold, high-contrast acronym wordmark (V.A.C.S.) embedding negative-space silhouettes of a cat, dog, and clinical cross within the letterforms, paired with a modern geometric subtitle descriptor and flexible monochrome/maroon color variants.
01 · Original Vehicle Graphics (Before)
