Melissa Marie Artistry

the client

Melissa Marie Artistry — A boutique aesthetician, master brow artist, and hard wax specialist studio providing personalized, high-precision self-care, waxing, and eyebrow enhancement services.

keywords

Brand Identity / Logo Design / Typography / Luxury Aesthetics / Beauty & Esthetics / Hypoallergenic Care

the objective

Create an exquisite, refined visual identity that embodies sanctuary-like calm, clinical precision, and natural luxury. The logo needed to balance classic high-fashion editorial elegance with clean modern readability.

the solution

Designed by me, the comprehensive brand style guide and identity system feature a balanced typographic lockup pairing classical French serif typography (Athelas) with clean, tracked neo-grotesque sans-serif specialization descriptors (Acumin Pro ExtraCondensed), accented by a rich emerald-teal and liquid marble fluid texture with gold veining.

Design Tokens

Brand Identity & Style Guide

Primary Teal #12606E Signature brand accents, banners, and links Click to copy

Deep Teal #0D3F49 Dark surfaces, footer backgrounds, high-contrast borders Click to copy

Teal Light #238A9D Hover states, active badges, and highlights Click to copy

Accent Gold #C5A880 Marble veining accents, dividers, and icons Click to copy

Surface White #FFFFFF Primary logo variant and light typography Click to copy

Typographic Hierarchy

Wordmark & Editorial Title

MELISSA MARIE ARTISTRY

Classical French serif proportions with 0.18em wide tracking deliver timeless editorial prestige.

Athelas / Playfair Display · Regular (400)

Tagline & Specialization Descriptors

BROW ARTIST | HARD WAX SPECIALIST

Dense geometric neo-grotesque condensed forms with 0.28em tracking ensure structured clarity.

Acumin Pro ExtraCondensed / Pathway Gothic · Medium

the client

keywords

the objective

the solution

Brand Identity & Style Guide

Typographic Hierarchy

Studio Signage · In-Situ

Maria Mejia Law

Luminary Light Counseling

Reyes Master Agency