Western U's alumni office, running their largest reunion weekend in a decade and needing event collateral that signals legacy without feeling stuffy.
Editorial / Collateral / University / Event / Posters
Produce a coherent collateral system for a multi-day reunion — posters, a 16-page program, lanyards, signage, and merch — that honors the university's history while feeling current.
A typographic-led system anchored by a heritage serif and the university's existing palette. The 16-page program runs on a strict three-column grid; posters break that grid intentionally for dramatic effect. Lanyard and swag templates pair photo with quote, alumni-led.
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