Beatsfest is a regional music festival held annually in Southern California, with a growing audience and a brand that had been improvising since year one.
Style Guide / Music / Festival / Type / Brand System
Lock down a flexible visual identity for year-three and beyond — one that holds together across staging, merch, social, and print, without flattening the festival's energy.
A 28-page style guide built around two display weights, a saturated three-color palette, and a modular poster grid. Merch templates and photography direction included so the volunteer team can keep producing on-brand.
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