A national consumer brand running a subway-platform ad series across New York, Chicago, and DC — needing layouts that read at speed.
Advertising / Out-of-Home / Print / Type Hierarchy / Localized
Design subway ads that work at a glance — riders have seconds. Strong type, single-color contrast, and a localized punchline per city.
A typographic system built on three weights of one display family, paired with high-contrast color blocking. Each city gets its own variant — same structure, localized voice — so the campaign feels native everywhere it lands.
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