01
Clarity over cleverness
If the message takes more than three seconds to read, the design isn't doing its job. I prioritize visual hierarchy and strong contrast so the work communicates immediately.
Designer · Southern California
I am a Designer who builds bold visual systems.
My name is Eric Cruces and I reside in sunny Southern California. I've been designing for over 15 years, continuously honing my craft and exploring new visual boundaries across brand, web, and illustration.
EC
Available Now
Open for new client projects
Design Philosophy
How I approach every project.
Three principles that guide the way I work: whether it's a logo, a website, or an illustration set.
02
Bold, considered restraint
Confidence comes from the brave choices you don't make. A single signature color, two typefaces, and disciplined whitespace beat a busy palette every time.
03
Built to scale
Every brand system I deliver is documented as tokens — colors, type, spacing, motion. So the work survives whoever picks it up after me.
Tools of the Craft
The stack I use daily.
From print collateral to production-ready web layouts.
Illustrator
15+ yrs
Photoshop
15+ yrs
InDesign
8 yrs
Figma
4 yrs
HTML & CSS
6 yrs
Let's Build Something
Start a project together.
Interested in working together or have a question? Drop me a line: I reply within 24 hours.